How To Show Google Adsense Ads Below Post Title?

Every Google Adsense publisher aims for a high CTR (click through rate) from the ads shown in their blogs. But how do we really increase the ads CTR shown in a certain blog? That will be answered in this tutorial so keep reading.

The “heat map” image above illustrates the ideal placing of ads on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). So it’s clear from the heat map that the Google Adsense ads below post title can bring high CTR.

Showing Google Adsense Ads Below Post Title

I. Preparing Adsense Ad Code

  1. Log in to Google Adsense (opens in  tab/window) to create a new ad unit. 
  2. For best results choose wide ad size -either 300x250 Medium Rectangle or 336x250 Large Rectangle format. Make sure you assign a new ad channel to it for performance monitoring purposes.  
  3. When the setup is complete, click get code and save below the ad setup.
  4. Run the code through an HTML escape tool to escape special characters in the code. The ad won’t appear if you use the original unescaped ad code. 
  5. Copy the escaped code. 
II. Adding The Ad Code In The Template

  1. Go to Dashboard > Design > Edit HTML
  2. Click on the  Expand Widget Templates check box on top right of the HTML window. 
  3. Look for the following line in your HTML code: 
 <div class='post-body entry-content'> 
     4.  Paste the escaped ad code right below the line, like so:

<b:if cond='data:blog.pageType == &quot;item&quot;'>
          the conditional tag in lines 1 and 3 will make the ad appear only on post pages. If you want the ad to appear on all pages, just remove the lines.

      5.  Preview the blog, then SAVE it if the added code was implemented successfully.

III. Monitor Ad Performance

Make sure you monitor the ad performance. Don’t automatically assume it succeeds in increasing CTR without seeing the actual results.

No two blogs are the same, what works on most blogs may or may not work on yours. If you don’t see positive changes, test again with different ad types, formats, colors and/or placements.

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