The default title tags of a blog is showing the blog title then the post title. Bloggers know that this is not good for Search Engine Optimization (SEO). It is very important to show the post title first then the blog title especially on Google search engine. This is because Google put more weights on optimized title tags. So, the question is how to optimize title tags ? You might consider first to change the title tags on your blog HTML.

- showing blog title first then the post title-

 -showing post title first then the blog title-

Changing The Title Tags:

1. Go to Layout>edit HTML in your Blogger dashboard.
2. Search for this tag: <title><data:blog.pageTitle/></title>
3. Replace this tag with the following code:

<b:if cond='data:blog.pageType == &quot;index&quot;'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>

     4.  Save your template and you should see the results in your web browser.
     5.  It may take a few days for the changes to show up on the Google search results.

That's how  to change the title tags on blog HTML. Just don't rush things, have patience and it will be change is a few days after implementing. ^^

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Back links are one of the strongest factors that push your blog to the top of the SERP (Search Engine Results Page). Here are more suggestions on how to create/get more back links or more specifically one way links.

“Link exchanging is a good practice in blogging since you’ll be able to increase the incoming links to your blog, thereby increasing your blog’s Pagerank and your ranking on search engine for your target keywords. However, search engines are improving their search algorithm too, especially Google, that link exchanges are given less credit nowadays. So using other means of creating or getting back links is necessary. 

Aside from the link exchanging thing, it would be very helpful if you’ll give one – way links to your blog or to a blog post you are optimizing. One-way link is a link from a site that you did not link back. So, where can we get those one-way links? Here is a list of activities that can generate those one way links.

Creating Back Links To Your Blog To Increase Blog Pagerank

a.)Forum Signatures. Are you an active forum member? Take advantage of that signature which is displayed at the bottom of every post you made. Usually, forum members use their signatures for their affiliate links to get referrals. Well, you use this signature to link back to your blog or a certain blog post you are optimizing. Imagine if you already have more than a hundred posts in a single forum. A simple change to your forum signature equals more than a hundred one way link to your blog or a blog post you are optimizing.

b.) Three-way Link Exchanges. This one is simple. You link to my blog. I link to your blog using my other blog. Those are all one-way links.

c.) Link Baiting. This is the best way to get one-way link, but the hardest to get. You post something interesting, people like it and link to it.

d.) Sharing Blog Theme. If you know how to create a blog theme, you should use that skill to create more back links to your site. You can put a link to your blog in the HTML of the theme and if people found the theme you made and use it in their blog then you create a one – way links to your blog. Imagine a thousand of bloggers uses your theme that means a thousand of easy one – way links to your blog.

e.) Links From Your Other Blogs. If you have several blog’s that has a good pageranks, use it for link loving goodness. Sometimes, putting a sitewide link to them really helps if you want to get a high ranking for a certain keyword, especially if your targeting seasonal keywords such as the Pacquiao-Marquez fight or any incoming event.

f.) Directory Submissions. Submit your blogs to all the free search engine friendly directories out there. If you’re clueless where to get them, here’s something to start with. Just select the free directories, not the paid one or the ones asking for reciprocal links. There are plenty of them that could keep you busy every day.

A thing to remember, SEO includes a lot of waiting. You don’t do that overnight and expect changes the next day. Do it tonight, fand expect improvement after 3 to 6 months if your blog is new. You really need patience in blogging. And you need a lot of it to succeed in this little blogging sideline. Just make sure you target the right keywords so that if you hit the first page, the traffic pours and your earnings increase.

Drop a comment if you have something to add or reaction to back link building. ^^

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CTR stands for Click-Through Rate. It is the ratio of the clicks to the ad impression which means that if you have 3% CTR, then you got 3 clicks for ever 100 times the ad is displayed on your site (ad impressions). Some bloggers say that having 3% CTR is a good figure for a blog. Having a higher CTR means more and more clicks which give you more earnings. 

 

CTR is affected by many factors. Ad placement, ad format, source of visitors, visitor’s profile and blog design to name a few. Let’s tackle them one by one.

A.) Ad Placement. Our target here is to place the ads so that your visitors will be able to read it and click on it when interested, NOT to place the ads where they will get clicked accidentally.

Above The Fold. An ad placed above the fold gets higher CTR than an ad placed below. The reason is very obvious. People can’t click an ad that they don’t see, right? Putting your ad above the fold gives the ad more eyeballs and more chances of getting clicked.

At The Right Sidebar Beside The Blog Post. While reading a blog post, visitors might get interested on the ads on the sidebar related to the blog post. A lost visitor but a blog income in return.

After The Blog Post. Putting an ad after the blog post is a good idea. After reading the blog post, the visitors have an option to further read the comments or to click an ad related to your blog post.

Near Search Boxes. Putting link units near search boxes will give the visitor an option to type keywords on the search box on what he’s looking for or to click a link on the link unit if he found his keywords listed on it.

B.) Ad Formats. An ad that doesn’t look like an ad gets higher CTR. So blending your ads to your blog will bring you more clicks. Use the same color schemes of the blog in your ads to blend well and don’t use borders. The best performing ad sizes are the skyscraper (160x600) and the big rectangle (336×280), so use them well.

C.) Source Of Visitors. Visitors coming from the search engines are the people who will probably Click Ads. It is because they are searching for something, if they find what they are looking for on the ads, they will click it. Regular visitors don’t click ads, and don’t even think of encouraging them to click it. That’s illegal on Google Adsense. So, to increase your CTR, learn SEO to get visitors from search engines.

D.) Visitors’ Profile. Adsense-ignorant visitors will probably click ads. People who know about Adsense will not click it. Blog post talking about making money online thru Adsense and optimizing CTR like this one will not get clicks. Target Adsense-ignorant readers on your blog posts. Talk about topic totally not related to Adsense and see your CTR increase.

E.) Blog Design. A 2-column simple blog design has a higher CTR than a 3-column blog. Minimize the number of outgoing links. Too much links on the blog page gives too much competition to the ads. Having less links gives a higher CTR for the blog. Remove the unnecessary widgets and buttons that slow down the blog and gives competition to the ads. You don’t need those widgets.

That would be my suggestions to increase your Google Adsense Click-Through Rate (CTR). Drop a comment if you have something to add. ^^

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The adventure of Search Engine Optimization is very hard than anyone can imagine. Search Engines does not have a constant result for every searched item. This depends on a lot of factors that makes bloggers hard to be on top of every search. Backlink is said to be the number one factor for a blog to be in the first page results.

Have you think about this? Your theme or template has something to do in optimizing your blog on search engines. Yes, that’s right! New bloggers don’t have the knowledge about Search Engine Optimization as a whole. That’s why most of them end up with a messed and unknown blog. So better have a Search Engine Optimized theme/template now.

Select A Search Engine Optimized (SEO) Theme/Template with: 

1. Optimized Title Tag - This means that post title appears first before the blog title. You will notice if you will do a search in Google, for example, some of the permalink of the search items shows the blog title first then the post title. Well, to have an optimized theme, you need to have your title tag optimized also. This can be fixed by a plugin but remember that plugin can slow down your blog. So better have it in your theme.

2. The Content Loads First Before The Sidebar – Every blogger should know this, crawlers read the part of the blog that loads first. So if the sidebar loads first then the crawlers won’t read your targeted keywords first since you have those in your content or blog posts.

3. Extensive Use Of Header Tags – Blog title, post title and other sub-titles should have h1, h2 and h3 tags respectively. Better use this in your blog since search engines put weights on these tags.

4. A Footer – The footer of the blog gives you a sitewide link to a post you want to optimize. Others say that footer links are not weighted heavily by search engines but they got it wrong. A lot SEO contests results show that footer links help a lot. Readers may not notice this links but search engines still count them as links.

5. Only 1 Credit Link For The Theme Maker – We know that we have to give credits to the theme maker but too much is not good for the blog. One sitewide link is enough for the theme maker. We don’t want to waste too much Google juice for the theme. Links are important that’s why use them wisely.

That would be my suggestions in choosing the right theme/template for your blog. Feel free to add some if you have something in your mind. ^^

 

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Within the Head section of a page the Title is contained between the open and close tags of the <title> element. The Title tag content, unlike other parts of the Head section, is viewable without having to open the source HTML of the page. In most browsers, the page Title will appear in your browser window. You can see it on the top of your browser window.

 

 Importance Of Title Tags In Search Engine Optimization (SEO):

• The title tags are very important from the search engine point of view. This is because all major and minor search engines place much weights on these tags (and use these tags to gather information about an website) in comparison to all other aspects.

• Many major search engines like Google and Yahoo! display title tags of a web page as a heading in their SERPs (Search engine results page) followed by a brief description of the content were the keywords appear.

• The title tags helps the user in finding out which page he is on. Almost all popular browsers including Microsoft Internet Explorer, display title tags on the top bar as well as the bottom. Firefox 1.0 uses title tags to describe 'tabs'. This makes title tags extremely important from the web usability point of view as well.

 Optimizing Title Tag:

Title tags are most important when it comes to search engine optimization as all major search engines including Google.They place much importance on them. In fact title tags are used by search engines to gather information about a web page. So it is a matter of logic that if the title tag does not match the content of the web page then the search engine may not give the page any ranking at all. As title tags and the web page content are two inseparable things it becomes a necessity to understand the webpage content (or what the webpage is all about) before finalizing on the title tag text. (It should be noted that title tags are specific to a single web page and not to the entire website). So it would be logical to assume that title tags should be written based on the webpage content.

Things to remember to have an optimized title tags:

• Keep the Title 12 words or less.
• High-priority phrases should be utilized within the first 70 characters of the Title tag.
• The maximum usage for any particular word is two.
• Use as many high-priority keyword phrases as you can given the recommended usage limits.
• Utilize keyword phrases in the exact way they are searched. Please note that word order is important and you should use stop words if they are commonly included in the query.
• Make sure that keywords targeted in your page Title accurately reflect the topic of the page.
• Do not utilize keywords or phrases more than once in page Titles without a specific reason for doing so.

Title tags are definitely one of the "big three" as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more.

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Meta tags / content is a very important factor in search engine optimization. This means that this will help search engine crawlers to find your blog. This tags will not be seen in your homepage or your blog because this is placed in the blog HTML and only crawlers and of course you can see it. Some blogger templates have built-in meta tags in their blogger HTML so the only thing to do is to configure the meta tags. But most of the blogger templates don't have meta tags in their blog HTML so it is your initiative to add the meta tags to make your blog more SEO friendly.

Adding Meta Tags / Content On Blogger HTML

1. Now go to your Dashboard > Design > Edit HTML.
2. Find the line below in your HTML.

<b:include data='blog' name='all-head-content'/>

     3.  Configure the js below:

<meta content=' DESCRIPTION HERE ' name='description'/>
<meta content=' KEYWORDS HERE ' name='keywords'/>
<meta content='noodp' name='robots'/>
<meta content='INDEX,FOLLOW' name='Robots'/>
<meta content='3 days' name='revisit-after'/>

          DESCRIPTION HERE : Change it with your blog description.
          KEYWORDS HERE : Change it your KEYWORDS, separate keywords with comma.


      4.  Now add the configured script just below the code in step 2.
      5.  SAVE your template.

If you followed the steps above then you successfully added Meta Tags / Content in your blog HTML. Good luck in your SEO adventure. Drop a comment if you have something to say! ^^

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